the marks of repentance

By now you've heard about Mel Gibson's caustic tirade (albeit influenced by alcohol) while being pulled over on a speeding violation. Sadly, DUI wasn't the most egregious offense, it appears.

But here's his public apology to the Jewish community.

Repentance is a word whose meaning gets easily stripped of its multi-faceted character. It includes sorrow, contrition, embarrassment at how the sin offends (not merely how it makes the offender look), and a desire to make amends where possible. So from what you read, does this sound like repentance? It does to me--like the beginnings of truer repentance than we're accustomed to seeing in public figures: no dodges, no excuses, no pretense, no minimizing its seriousness. Thoughts?